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BECOME A HEALING MAMA™ TRUSTED BRAND APPLICATION

Thank you for your interest in having your childbirth, postpartum healing & recovery, breastfeeding & lactation, and/or parental care products in the Healing Mama™ Home (e-comm/site)!

NEW BRAND/PRODUCT APPLICATIONS WILL OPEN IN 2023.

Be sure to follow us on Instagram (@healingmamaco) for when we announce the opening of NEW applications.

The following outlines the details for becoming a Healing Mama™ Vetted & Trusted Brand:

“We”, “Us” or “Owner” refers to Healing Mama™ Co.

“You”, “Your” or “Business” refers to the Individual/Business as a Healing Mama™ Vetted & Trusted Brand.

*PLEASE NOTE: We currently work with businesses that have been in business for a minimum of 2 years. We do accept exceptions to this on a case by case basis, which will be determined during your interview with Rhowena, Healing Mama™ Co. Founder and CEO.

You agree to send us the following details in order for the Healing Mama™ team to review your business:
  • Complete ALL the information that applies to your business  in the application below.
  • Provide us with your wholesale/bulk price list. We prefer to order directly through the brand whenever possible. But we understand that brands may choose to complete their wholesale ordering through a 3rd party site.
  • Once, we have completed the initial review of your application, should you be approved, we will email you with next steps and booking a discovery call with Rhowena Adolfo Patel, Healing Mama Co. CEO. It is MANDATORY for your video to be on while on the zoom call, otherwise Healing Mama Co. will NOT be moving forward with your application!
  • REQUIRED – We require a sample of at least 1 unit per product that you would like Healing Mama Co. to vet with your application. We take the time to vet EVERY potential new product with a community of mamas, practitioners, and experts who will provide their candid, unbiased feedback of the efficacy and use of your product(s). The vetting process takes a minimum of 4 weeks and can take up to 6 months depending on the depth of use of your product. You can choose to wait to send in your samples AFTER your application has been initially approved and you have completed your discovery call with Rhowena, Healing Mama Co. Founder & CEO.
Please send samples to:
HEALING MAMA CO.
1460 THE QUEENSWAY
ETOBICOKE, ON
M8Z 1S4

After you have submitted your application (below) you will receive a receipt of confirmation within 2 – 3 business days.

We invest a signification amount of time and resources into each Vetted & Trusted Healing Mama Brand and in who we partner with. We do all of this to maintain the trust and confidence that the birthing community has in us to continually provide SAFE and EFFECTIVE products from brands we know, love and trust.

Below outlines the next steps in the vetting and on-boarding process.

INITIAL STEP:

  1. Fully complete our New Brand Application form below.
  2. Receipt of application confirmation within 2 – 3 business days upon submission.
  3. Upon our initial vetting of your application you will EITHER be invited for an interview/discovery call with Rhowena, Founder & CEO or you will be given written notice as to why your application has been declined.
  4. If you move on to a discover call with Rhowena, she will confirm during your zoom call about whether we will approve or decline your application. Should you be approved to move forward in the vetting process, we will require sample(s) of your product(s) to start the vetting process, as outline above. Please note that the vetting process takes a minimum of 4 weeks and can take up to 6 months.
  5. Once the vetting process has been completed, we will notify you if your product(s) have been approved to be added into the Healing Mama Home, if it is declined we will notify you in writing of why we have declined your application.

ONBOARDING PROCESS INTO THE HEALING MAMA HOME:

If we deem your brand and product(s) as a wonderful fit to the Healing Mama Home we will send you a breakdown of what products we would love to add and where we see your products living in the Healing Mama Home. You will receive a thorough email of the products we have approved. Your products will live in one or a combination of our various shopping categories for new & expectant parents:
Shopping Categories:

  • Best Sellers
  • New Arrivals
  • Sales
  • AREA OF POSTPARTUM CARE:
    • Labor & Delivery Must Have’s
    • Birthing Partner Must Have’s
    • Breastfeeding/Lactation
    • Vajayjay Care
    • Belly Care
    • Skin Care
    • Hair Care
    • Newborn
    • Nipple Care
    • Sleep Well
    • Massage & Relaxation
    • Natural Supplements & Vitamins
  • Gifts Sets & Bundles
  • Food & Nutrition
  • All Gear & Apparel

C) We will create your own personalized brand page dedicated specifically to your products, under our “SHOP BY BRAND” shopping option.

D) If we are developing or upgrading any of our Labor & Postpartum Bags, Kits, or Bundles and are considering to add your product(s) to it we will inform you of that in the follow-up email as well.

Once you have reviewed our follow-up email; if you have any questions, concerns, or ideas about any of it please let us know and we will communicate accordingly to reach a mutual agreement.

When we arrive at a mutual agreement we will place an initial wholesale/bulk order of the approved products we have vetted and informed you of in the follow-up email.

If we decline your application to join the Healing Mama™ Home we will provide you with an email explanation.

AFTER YOUR APPLICATION HAS BEEN APPROVED:
We will send you an approval email and request the following required details/information to start the process of adding you into the Healing Mama™ Home:
  1. High Res Image of your Logo (JPEG or PNG)
  2. High Res Images of the approved products we have listed in our follow-up email that was sent to you >> PLEASE ENSURE EACH PRODUCT IMAGE IS TITLED CORRECTLY
  3. Either provide us with your listing details & copy for each product OR please confirm that we can take the listing details from your website
  4. On-boarding your products into the Healing Mama™ Home take approximately 3 – 4 weeks, AFTER we receive all your product images and listing details.

Once ALL the above has been completed, and your listings are LIVE in the Healing Mama™ Home, we will provide you with co-branded digital artwork that you can use for your marketing.

How Healing Mama™ Introduces New Healing Mama™ Trusted Brands into the Healing Mama™ Home:

  • Social Media Post, Story and/or Reel of your business logo and your mission/vision
  • Product feature through static image(s) and/or stories/reels
  • You will be invited to a “Meet The Brand” IG LIVE or Pre-recording Session.
    • PRE-RECORDED SEGMENT: If you would like to pre-record our segment together, you will indicate which date works best with you on our calendar; that will be emailed to you once your listing(s) have been completed.
    • IG LIVE: If you are comfortable doing an IG Live together you will indicate which date works best with you on our calendar; that will be emailed to you once your listing(s) have been completed. Please be sure to be on IG at least 5 minutes before our scheduled time together. As soon as you see @healingmamaco go LIVE, please join the live session. As soon as we see you in the session we will invite you to join our IG LIVE.
 
    • SETUP FOR SEGMENT:
    • Please be camera ready dressed in attire you would wear to meet your clients/patients/customers. We want you to be comfortable and presentable.
    • Set up your area as if you are attending a trade show. So, have your banners, logos, table of products (if applicable) setup for our segment.
    • We will discuss, your story, why you started working in this field, other important info that people need to know about you and your product(s). This will be the first time we will be showcasing you, so this will be our time to highlight how amazing you and your work is!
 
    • GIVEAWAY (optional):
    • If you are open to doing a small giveaway for our “Meet the Brand” segment together, we’ve found that we get more engagement and attendees when we have giveaways available for them. BUT know that we completely understand if this is something that you do not have the budget or inventory to do. 

IF YOU ARE NOT ALREADY, PLEASE GO AHEAD AND FOLLOW US ON OUR SOCIAL CHANNELS TO KEEP UP TO DATE WITH ALL THE WORK/UPDATES HAPPENING AT HEALING MAMA™ CO. HEADQUARTERS:

Instagram: @healingmamaco

Facebook: Healing Mama Co.

YouTube: Healing Mama Co.

TikTok: Healing Mama Co.

Linked In: Healing Mama Co.

BUSINESS INFORMATION

Please complete all the information that applies to your business. If you are not able to click submit, that means there is a required field that needs to be completed before submitting.

If you have a brochure, insert, or marketing material that you would like us to include in our Labor + Postpartum Systems to expectant parents, please send us a minimum of 50 pieces included in our first wholesale order from you. We know our expectant parents will appreciate learning about you!