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Become A Healing Mama trusted brand

Thank you for your interest in having your labor & delivery, postpartum healing & recovery, breastfeeding & lactation, and/or parental care products in the
Healing Mama™ Home!

The following outlines the details for becoming a Healing Mama™ Trusted Brand:

“We”, “Us” or “Owner” refers to Healing Mama™ Co.

“You”, “Your” or “Business” refers to Individual/Business as a Healing Mama™ Participating Business.

*PLEASE NOTE: We currently work with businesses that have been in business for a minimum of 2 years. We do accept exceptions to this on a case by case basis, which will be determined during your interview with Rhowena, Healing Mama™ Co. Founder and CEO.

You agree to send us the following details in order for the Healing Mama™ team to review your business:
  • Complete ALL the information that applies to your business  in the application below.
  • Provide us with your wholesale/bulk price list. We prefer to order directly through the brand whenever possible. But we understand that brands may choose to complete their wholesale ordering through a 3rd party site.
  • NOT REQUIRED – but makes the process go much faster, providing us with a sample of your products specifically for labor & delivery, postpartum healing & recovery, breastfeeding/lactation, and/or parental care that you want us to review to be added to the Healing Mama™ Home. We completely understand that not all businesses have the capacity/budget/inventory to provide a sample and know that this does NOT deter us from reviewing your business.
Please send samples to:
M8Z 1S4

It currently takes our team 10 – 14 business days to complete a thorough review and vetting process of each business. We take great pride in who we partner with and want to ensure that when adding new Healing Mama Trusted Brands into the Healing Mama™ Home that the birthing community can trust that we’ve done our due diligence when considering to purchase your products for their childbirth, postpartum, and family care.

Once you have completed the application below and submitted your details, below outlines the next steps in the vetting and on-boarding process.


If we deem your business as a wonderful fit to the Healing Mama™️ Home we will send you a breakdown of what products we would love to add and where we see your products living in the Healing Mama™️ Home. You will receive a breakdown email of the products we have approved. Your products will live in one or a combination of our various shopping categories for new & expectant parents:
A) Brand Sets and Bundles
B) Shopping Categories:

Labor & Delivery Must Have’s

Birthing Partner Must Have’s

Labor + Postpartum Gear & Apparel

Postpartum Supplements & Vitamins

Postpartum Vajayjay Care

Postpartum Belly Care

Postpartum Skin Care

Postpartum Hair Care

Food & Nutrition

Nipple Care

Breastfeeding/Lactation Support

Breastfeeding/Lactation Apparel

Newborn Support

Family Care

Home Care


C) We will create a page dedicated specifically to your products, under our “SHOP BY BRAND” shopping option.

D) If we are developing or upgrading any of our Systems or Bundles and are considering to add your product to it we will inform you of that in the breakdown as well.

Once you have reviewed our breakdown; if you have any questions, concerns, or ideas about any of it please let us know and we will communicate accordingly to reach a mutual agreement.

When we arrive at a mutual agreement we will place an initial wholesale/bulk order.

If we decline your application to join the Healing Mama™ Home we will provide you with an email explanation.

We will send you an approval email and request the following required details/information to start the process of adding you into the Healing Mama™ Home:
  1. High Res Image of your Logo (JPEG or PNG)
  2. High Res Images of the products we have listed in our breakdown that was sent to you >> PLEASE ENSURE EACH PRODUCT IMAGE IS TITLED CORRECTLY
  3. Either provide us with your listing details & copy for each product OR please confirm that we can take the listing details from your website
  4. On-boarding your products into the Healing Mama™ Home take approximately 10 – 14 business days AFTER we receive all your product images and listing details.

Once ALL the above has been completed, and your listings are LIVE in the Healing Mama™ Home, we will provide you with co-branded digital artwork that you can use for your marketing.

How Healing Mama™ Introduces New Participating Businesses into the Healing Mama™ Home:
  • Social Media Post, Story and/or Reel of your business logo and your story/mission/vision
  • Product feature through static image(s) and/or stories or reels
  • You will be invited to a “Meet The Brand” IG LIVE or Pre-recording Session.
    • PRE-RECORDED SEGMENT: If you would like to pre-record our segment together, you will indicate which date works best with you on our calendar; that will be emailed to you once your listing(s) have been completed.
    • IG LIVE: If you are comfortable doing an IG Live together you will indicate which date works best with you on our calendar; that will be emailed to you once your listing(s) have been completed. Please be sure to be on IG at least 5 minutes before our scheduled time together. As soon as you see @healingmamaco go LIVE, please join the live session. As soon as we see you in the session we will invite you to join our IG LIVE.
      • Please be camera ready dressed in attire you would wear to meet your clients/patients/customers. We want you to be comfortable and presentable.
      • Set up your area as if you are attending a trade show. So, have your banners, logos, table of products (if applicable) setup for our segment.
      • We will discuss, your story, why you started working in this field, other important info that people need to know about you and your product(s). This will be the first time we will be showcasing you, so this will be our time to highlight how amazing you and your work is!



Please complete all the information that applies to your business. If you are not able to click submit, that means there is a required field that needs to be completed before submitting.

If you have a brochure, insert, or marketing material that you would like us to include in our Labor + Postpartum Systems to expectant parents, please send us a minimum of 50 pieces included in our first wholesale order from you. We know our expectant parents will appreciate learning about you!



Birth and Postpartum Doula, Certified Dancing For Birth Instructor, Birthing From Within Mentor, and Co-Owner of Balancing From Birth to Baby.
Bronwyn Addico has been fascinated with pregnancy, birth, and babies for as long as she can remember. After the midwife-assisted home birth of her daughter in 2005, Bronwyn became interested in midwifery.

She worked for Blue Heron Midwives for five years as an administrator and then later as an instructor in the clinics Connecting Pregnancy program.

Bronwyn has worked as a prenatal educator in the Kitchener Waterloo area for many years. After the birth of her son in 2013, she became a certified Dancing For Birth instructor. She has loved sharing the power of dance and its ability to assist women with birth and postpartum healing in our various classes.

In 2014 she embarked on a journey to become a Birthing From Within childbirth mentor and spent time in California in the Spring of 2016 to further her in-depth training. Bronwyn has been deeply influenced by this program’s view of birth as an initiation into parenting and how to examine your fears of birth and parenting.

In addition, Bronwyn led the Books and Babies program at Words Worth Books for nine years. She is an early literacy expert and loves to share with families the joy of reading with your children.

Bronwyn is a single mother of two wonderful kids. She is able to share a wealth of information based on her vast array of parenting experiences. Bronwyn looks forward to meeting you and supporting you on your pregnancy, birth, and parenting journey either in one of her classes, a coaching session or as a doula at your birth.