We Provide Quality Aloe Products That Gives You Peace of Mind

With so many aloe products available to you, it’s important that you have a brand that you can trust. We are a family-owned company that has devoted over 50 years to bringing the best quality aloe products! Grown in our own fields, our organic aloe plants provide whole-body health benefits. Our dedication to offering the highest quality and most beneficial products available has helped make us the #1 selling aloe brand!

Homegrown, Organic Aloe Plants

From field to bottle, we control every step in the process to guarantee quality to you. All of our aloe vera is organically grown and processed in the Rio Grande Valley of Texas and the desert of Mexico. By keeping our field-to-bottle processes entirely in-house, we are able to maintain quality results but also help keep costs low for you.

Utilizing regenerative farming techniques, each plant used in our products is harvested by hand when it reaches the mature age of 3-4 years old. We then take the small off-shoots, called pups, and replant them to make new plants.

Giving You Superior Aloe Backed by Science

It’s so much easier to decide which aloe product to use when it is clinically proven to work, right? We eliminated the guesswork for you in regard to our products actually doing what we say, by conducting 3rd party Gold Standard Clinical Studies to validate our benefits.

About Our Founder

Early in his career, our visionary owner and CEO, Don Lovelace, realized he was passionate about sharing aloe vera’s holistic benefits. His commitment to wellness has also translated into building a company synonymous with excellence, innovation, and integrity.

Our Natural Wellness Journey

We believe in quality you can trust. That means going above and beyond to ensure each step of our processes is executed with the utmost care.