Simply White® Natural Toothpaste Our Simply White® toothpaste uses naturally derived silicas for clinically proven whitening by removing surface stains without bleaching chemicals, so you can bring back the natural beauty of your smile. Simply White® is also the only natural whitening toothpaste to earn the ADA Seal. No artificial flavors, colors, or preservatives No animal ingredients Not tested on animals

Ingredient, Purpose, Source:

Sodium Fluoride 0.24% (0.15% W/V Fluoride Ion)

Anticavity

Derived From Fluorspar (Calcium Fluoride), An Ore

 

Hydrated Silica

Cleaning / Polishing

Derived from purified silica from the earth

 

Water

Consistency

Aquifer

 

Sorbitol

Moistener/Humectant

Derived From Corn (Zea Mays)

 

Glycerin

Moistener/Humectant

Vegetable Oils

 

Xylitol

Sweetener

Derived From Birch Trees Or Corn

 

Sodium Lauryl Sulfate

Dispersant / Foaming agent

Derived From Coconut And/Or Palm Kernel Oil

 

Natural Flavor

Flavor

Peppermint (Mentha Piperita) Leaves And Other Natural Flavors

 

Xanthan Gum

Binder / Gum

Fermentation of vegetable matter

 

Titanium Dioxide

Natural Color

Derived From Ilmenite Ore

 

Carrageenan

Binder / Gum

Derived from seaweed (Eucheuma sp.)

 

Sodium Hydroxide

pH adjustment

Derived from salt water